Simply put, K-Beauty is an umbrella term for the Korean influence on skincare beauty treatments, routines, lifestyle and products that originate in South Korea.  In the last few years, the wave of Korean culture(Hallyu) has swept the world - from K-pop, K-movies, K-fashion and K-beauty.  Think of BTS, Blackpink, the Netflix series "Squid Game" or the movie "parasite".  The K-Beauty has always been one of the Hallyu trend leaders and is now becoming part of the mainstream beauty market in the U.S.  Koean women are known to have very soft skin in general, however, many Korean women desire more translucent and porcelain-like glass skin.  To fulfill their dearest wish, they invest considerable time and money in cosmetics and beauty products to take care of their skin-which explains where the famous multi-step face-care regime is coming from.